Select a for-profit company publicly traded in the United States


 Select a for-profit company publicly traded in the United States to be your client. Conduct research about the company by visiting the company website and obtaining a copy of the annual report. In your research, accomplish the following to include a required mix of six sources, at a minimum:

  • Explore and cite the company’s website.
  • Review and cite investor presentations or the most recent letter to shareholders.
  • Include and cite a minimum of four additional sources in your references list with at least one from the Wall Street Journal.
  • Apply in-text citations in the Three Scenarios of Organizational Change” worksheet to support all claims.

Using information directly from the company, offer recommendations for the following three unique scenarios by applying the Kotter, Lewin, and ADKAR theories to each one: CANNOT REPEAT MODELS! ONE MODEL PER SCENARIO 

  • In 150-200 words, write a brand summary for your selected company.
  • For the five responses required for each of the three scenarios, your responses for each scenario should be 175-200 words (i.e., 525-600 words total).

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